B.A. IN COMMUNICATION AND DIGITAL MEDIA
Be part of the digital communication revolution, creating innovative content for electronic and traditional media.
LCMD – B.A. in Communication and Digital Media
UNIVERSIDAD VALLE DEL BRAVO
CAMPUS REYNOSA
La B.A. in Communication and Digital Media at UVB is designed for students interested in leading the digital transformation of communication. This program trains you to create content and messages for electronic and traditional channels using advanced tools. Ideal for work in media, organizational communication, advertising, marketing, or politics, the LCMD program develops skills in audiovisual production, digital strategy, and media analysis. If you are passionate about communication in all its forms, this degree will open the door to a world of opportunities.
FORMAT
Semestral / Quarterly
DURATION
9 terms
INICIO DE CURSOS SEMESTRAL
Febrero / Agosto
QUARTER START DATES
January / May / September
Career Opportunities
- Digital media agencies
- Social communication departments within government agencies
- Traditional and digital media outlets
- Communication departments in companies and corporations
- Advertising, marketing, or public relations agencies
- Your own communication and public relations agency
Graduate Profile
INTERESTS
- Elements of information and communication technology (ICT)
- Dominio de lectura y escritura
- Foundations of social processes in the social, economic, and political spheres
- Historical processes of Mexico and the world
- Principios de arte y cultura
SKILLS
- Produce texts based on grammatical and spelling rules
- Expresar ideas y conceptos coherentes y conclusiones claras
- Present points of view clearly in public
- Assess and describe processes in art, literature, and media
ATTITUDES
- Adaptability and openness to constant change and social and political contexts
- Proactivo
- Willingness toward innovative, cutting-edge education
- Entusiasta hacia nuevos aprendizajes
- Comprometido con su proceso formativo
Study Plan
Term 1
- Learning Strategies and Digital Skills
- Marketing
- Guionismo y Narrativa Audiovisual
- Theoretical Models of Communication
- Writing Workshop
- General English I
Term 2
- Empathy for Problem Solving
- Content Analysis and Design
- Media and Legislation
- Introduction to Journalism
- Publicidad
- General English II
Term 3
- Solucionar para Cambiar
- Journalistic Genres
- Audiovisual Production
- Media Expression Techniques
- Literary Production
- General English III
Term 4
- Transformar para Impactar
- Sociology of Communication
- Digital Animation Techniques
- Digital Photography
- Digital Manipulation
- General English IV
Term 5
- Design for Sharing
- Periodismo Digital
- Quantitative Market Research
- Digital Creativity Workshop
- Fundamentos de la Nube
- General English V
Term 6
- Integrar para Masificar
- Methodological Foundations of Research
- Digital Design Applied to the Web
- Qualitative Market Research
- Data Storytelling
- Digital Culture and Society
Term 7
- Resolver para Escalar
- Political Communication
- Organizational Communication
- Campaigns and Media Planning
- Film Production
- Web Environment Programming
Term 8
- International Work Culture
- Graduation Readiness Workshop I
- Impact Measurement in Digital Media
- Communication Problems and Strategies
- Spokespersonship and Digital Communication
- Transmedia Communication Projects
Term 9
- Graduation Readiness Workshop II
- Professional Internships
START YOUR ADMISSION PROCESS!
Complete your enrollment process with the help of one of our advisors.
